Events

Upcoming Events

Date:
Sep 25, 2015 - 6:00 p.m.
Location: Columbia University
Speaker(s):

Anthony Martinez

This workshop will consider how the ad industry continues to get stuck in the Mad Men era of advertising, create the case that a new model is needed, and offer attendees a framework for how to consider all the ways a brand's story can and should spread to the right audience to achieve a business goal.

Date:
Oct 16, 2015 - 6:00 p.m.
Location: Columbia University
Speaker(s):

Ole Pedersen

Past Events

Date:
Apr 15, 2015 - 6:00 p.m.
Location: The New York Times Building, 620 8th Ave., New York, NY
Date:
Apr 10, 2015 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Tasha Space
Date:
Mar 27, 2015 - 6:00 p.m.
Location: Columbia University, Schermerhorn Hall
Room:
501
Speaker(s):
George Conboy
Date:
Feb 20, 2015 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
George Blair Scribner

 

Date:
Jan 23, 2015 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Siobhan Burns and Bill Schroeder
Date:
Nov 21, 2014 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Mark Truss, Karen Montecuollo
Date:
Nov 14, 2014 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Arabella Pollack
Date:
Oct 24, 2014 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Liza Horan
Date:
Oct 17, 2014 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Alex LirtsmanChief Strategist and Co-founder of Ready Set Rocket

While the growth of mobile and tablet is not a recent phenomenon, this year for the first time many brands will experience more mobile than desktop traffic. When the shift to mobile first occurred, brands were following the visitors, but not the dollars. With mCommerce conversion rates at one-third of desktop’s rates, and mobile approaching more traffic than desktop, the urgency to follow the dollars is critical.

Date:
Oct 03, 2014 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Jesse Scinto

Jesse Scinto is a communications strategist who writes and speaks on behalf of leading nonprofit and private-sector firms. He began his career in the Chicago offices of Ogilvy & Mather and later moved to Harrison and Star in New York. He also served as communications consultant to the United Nations Foundation. Jesse teaches graduate-level courses in media and persuasion at Columbia University, where he is a lecturer in the Strategic Communications programs. His writings appear in Fast Company and Yahoo! Voices.

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