Events

Upcoming Events

Date:
Oct 16, 2015 - 6:00 p.m.
Location: Columbia University
Speaker(s):

Ole Pedersen

Past Events

Date:
Apr 15, 2015 - 6:00 p.m.
Location: The New York Times Building, 620 8th Ave., New York, NY
Date:
Apr 10, 2015 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Tasha Space
Date:
Mar 27, 2015 - 6:00 p.m.
Location: Columbia University, Schermerhorn Hall
Room:
501
Speaker(s):
George Conboy
Date:
Feb 20, 2015 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
George Blair Scribner

 

Date:
Jan 23, 2015 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Siobhan Burns and Bill Schroeder
Date:
Nov 21, 2014 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Mark Truss, Karen Montecuollo
Date:
Nov 14, 2014 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Arabella Pollack
Date:
Oct 24, 2014 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Liza Horan
Date:
Oct 17, 2014 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Alex LirtsmanChief Strategist and Co-founder of Ready Set Rocket

While the growth of mobile and tablet is not a recent phenomenon, this year for the first time many brands will experience more mobile than desktop traffic. When the shift to mobile first occurred, brands were following the visitors, but not the dollars. With mCommerce conversion rates at one-third of desktop’s rates, and mobile approaching more traffic than desktop, the urgency to follow the dollars is critical.

Date:
Oct 03, 2014 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Jesse Scinto

Jesse Scinto is a communications strategist who writes and speaks on behalf of leading nonprofit and private-sector firms. He began his career in the Chicago offices of Ogilvy & Mather and later moved to Harrison and Star in New York. He also served as communications consultant to the United Nations Foundation. Jesse teaches graduate-level courses in media and persuasion at Columbia University, where he is a lecturer in the Strategic Communications programs. His writings appear in Fast Company and Yahoo! Voices.

Date:
Sep 05, 2014 - 6:00 p.m.
Location: Columbia University, Hamilton Hall
Room:
517
Speaker(s):
Michelle Greenwald, CEO of Inventours™ and author of Catalyzing Innovation

Learn the winning strategies and tactics of the Top 10 Chief Marketing Officers. We’ll understand the different metrics used to measure improvements in brand imagery and superior business results.

Date:
May 02, 2014 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501

Trends are ubiquitous and plentiful. As valuable descriptors of people, cultures, and our times, trends naturally fascinate strategic marketers and communicators. But not all trends are relevant to business. Often, the newest tech gadgets, the latest fashions, and the coolest brands aren’t trends at all. They’re passing fads, as unreliable as the weather.

Date:
Mar 07, 2014 - 6:00 p.m.
Location: Columbia University, Mathematics Building
Room:
207
Speaker(s):
Mickey Barold and Tasha Space

The rapidly evolving role brands are expected to play in culture is a reflection of growing consumer awareness and our shifting economy. Understanding culture’s relationship to commerce, brands, and consumers is increasingly top of mind for many business leaders, but in practice, only a few organizations have embraced understanding this relationship as a means to further their brand’s business objectives. In this seminar, we will discuss why “culture” is the new most misunderstood buzzword in business and branding, and why understanding culture and cultural dynamics is essential for brands navigating increasingly competitive and adaptive markets.

Date:
Jan 24, 2014 - 6:30 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Edith Updike

Most cover letters are formulaic and boring. Applicants are too afraid of offending to risk standing out. And in an era of automated screening, one can legitimately ask: Do cover letters even matter?

This seminar offers reasons why standing out in a crowded labor market is more necessary than ever. Attendees will gain insights on the roles and goals of a good cover letter and how to use audience insight to showcase themselves to greatest effect. Through analysis of cover letters that worked, they will come to a fresh understanding of pitching strategy and learn to distinguish elegant flourishes from cheap gimmicks. The workshop will demonstrate the core principles of persuasive writing to help applicants attune themselves successfully to a range of readers and provide them with a framework for taking calculated risks in their professional prose as they seek employment.

Date:
Nov 15, 2013 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Jason Cone

This interactive presentation will go behind the scenes of an integrated international communications and advocacy campaign to reform food aid programs assisting millions of malnourished children around the world. The presenter will share the challenges and lessons learned of developing communications strategies to put pressure on governments while navigating the politics of corporate sponsorship and brand management in one of the largest international humanitarian organizations.

Date:
Nov 08, 2013 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Jason De Turris, Mark Truss

Mark Truss, Global Director of Brand Intelligence for JWT New York, and Jason De Turris, VP/Executive Planning Director for Crispin, Porter + Bogusky, will select their agencies’ greatest case studies and explore the most effective ways communications can disrupt or direct contemporary culture for the benefit of brands.

Date:
Oct 25, 2013 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Farra Trompeter

This workshop, the latest in Columbia University’s Strategic Communications Workshop Series, will give communicators a deeper understanding of how they can use online channels to better recruit, retain, and engage supporters.

Date:
Oct 22, 2013 - 1:30 p.m.
Speaker(s):
Lisa Minetti, Karl Rutter

This interactive 30-minute webinar will explore the online course experience at Columbia University's School of Continuing Education. Presenters will review the four primary activities in a typical week of online study: readings/video, the class itself, group discussion activities, and assignments.

Date:
Oct 04, 2013 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Alan Araujo

This workshop, the latest in Columbia University’s Strategic Communications Workshop Series, is designed to give communicators a framework to derive more powerful insights from digital audiences and, in turn, transform those observations into a solution that directly addresses a brand’s communications objectives.

Date:
Mar 01, 2013 - 6:00 p.m.
Location: Columbia University, International Affairs Building, 420 W. 118th St., New York, NY
Room:
417
Speaker(s):
Bill Schroeder

Core principles, values, and attributes are the foundation of any strong brand. The brand’s core ideas are the building blocks brand strategy, design, and message development. Without this solid foundation, any attempts to create market-facing brand expressions will result in misaligned, uncoordinated artifacts that undermine brand strategy.

Date:
Feb 15, 2013 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501

The 21st century is all about a mobile lifestyle in which immediate contacts are important. Place and time matter. Location makes the occasion, and in the occasion lays the opportunity. Are you ready to seize it?

Date:
Feb 01, 2013 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Edith Updike

This workshop lays out the roles and goals of a good business letter, and explains why yes, indeed, cover letters do still matter. The session will outline core principles of persuasive writing that will help writers pitch themselves successfully to a range of readers.

Date:
Sep 21, 2012 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Christopher Collette

Sitting at the intersection of business strategy, digital development, user experience, communications, and publishing, content strategy has emerged over the last few years as a discipline examining the purpose behind content (in all manifestations) and how it supports business, organizational, and user goals.

Date:
Jul 13, 2012 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Kent Rees, Tasha Space

Every brand should have a brand book. But creating one is easier said than done. A great brand book requires insight, inspiration and imagination, and provides direction for the values, personality, behavior, language, and use of words and images that represent an organization.

Date:
May 04, 2012 - 6:00 p.m.
Location: Barnard College, Altschul Hall
Room:
202
Speaker(s):
Alex Lirtsman

Communication has not changed. People are connecting through conversation - oral and written - as we have always done. What has changed, and is changing every day, is the speed with which we communicate and the channels we use.

Date:
Mar 23, 2012 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Robert J. Morais

Concepts and techniques adapted from anthropology drive communications insights for manufacturers, advertising agencies, strategy consultants, and others. This workshop will describe how communications strategy is informed by anthropological ideas regarding ritual, cultural codes, belief systems, and social relations and methods such as life histories and ethnography. The seminar will make the distinction between anthropology and ethnography clear and include a wide array of case studies.

Date:
Feb 17, 2012 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Jeanine Moss

This seminar will help you evaluate your Thought Leadership potential, create timely, informative and entertaining content, and develop a social media content strategy that produces business results.

Date:
Oct 27, 2011 - 1:00 p.m.
Location: Columbia University, International Affairs Building, 420 W. 118th St., New York, NY
Room:
405
Speaker(s):
Edith Updike

Most cover letters are boring, formulaic. Applicants are too afraid of offending to risk standing out. And in an era of robot screeners, one can wonder: Do cover letters even matter?

Date:
Oct 20, 2011 - 6:00 p.m.
Location: Columbia University, Fayerweather Hall
Room:
310
Speaker(s):
Jeff DeJoseph

This workshop will explore whether new media can convey what traditional advertising communicates-emotion, quality, personality-and if the critical and essential parts of brand building are being left behind in the mad dash to the future.

Date:
Sep 16, 2011 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Angee Linsey

This participatory workshop gives you practical, hands-on methods to create your job search communication strategy as well as ways to implement that strategy through effective conversations. Learn to be relaxed, authentic, and articulate—when the story is YOU.

Date:
May 19, 2011 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Jane Praeger and Heather Thomas

This seminar will give you a deeper understanding of the elements of a story.

Date:
May 05, 2011 - 6:00 p.m.
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Jane Praeger and Heather Thomas

This interactive seminar goes beyond delivery techniques and focuses on the inner architecture of great presentations. Drawing on the latest in neuroscience and psychology, this session reveals the key elements of persuasive presentations and how to use them. Employ these principles in your next presentation, and you’ll see an immediate difference in your audience’s reaction --and in your own confidence and effectiveness.

Date:
Apr 23, 2010 - 6:00 p.m.
Location: Columbia University, Hamilton Hall
Room:
702
Speaker(s):
Jason De Turris

In the world of brands there are few words more loaded or used than “insight.” This workshop will challenge the one-dimensional definition and application of an “insight,” and inspire ways to discover new horizons for businesses and brands. Using real world examples and a few different approaches we’ll put ourselves to the test and see what is really an insight or an imposter. One is a true discovery that will incite action and engagement, while the other is a mere category observation that will do little to change the world. At the very least it will be an interesting discussion and debate. And if along the way we uncover a new idea you can take it with you.

Date:
Apr 09, 2010 - 6:00 p.m.
Location: Columbia University, Hamilton Hall
Room:
702
Speaker(s):
Jim Eiche and Edith Updike

Hear from instructors and successful students what the Advanced Communications Project (ACP) is r

Date:
Mar 26, 2010 - 6:00 p.m.
Location: Columbia University, Hamilton Hall
Room:
717
Speaker(s):
Jeremy Caplan

Whether you’re new to Twitter or a devoted Tweeter, here’s your chance to dive in deeper.  After a brief review of Twitter basics and 10 tips on how best to get started Tweeting, participants will learn about a wide range of new ways individuals and organizations are using Twitter. Bring your laptop if you'd like to follow the talk live and try out the tools in real time. Participants will leave with a tip-sheet handout and a new strategy for making the most of Twitter.

Date:
Jan 23, 2010 - 10:00 a.m.
Location: Columbia University, Hamilton Hall
Room:
717
Speaker(s):
Keli Goff

A workshop that will teach you how to use the blogosphere to maximize the potential of your personal and professional brand. Participants will learn how to most effectively position themselves and their message in the ever-changing online landscape.

Date:
Nov 13, 2009 - 6:00 p.m.
Location: Columbia University, Hamilton Hall
Room:
717
Speaker(s):
Sarah Durham

This workshop will explore how nonprofits leverage best practices from the for-profit marketing world to build relationships with key audiences. Participants are encouraged to bring their examples of their nonprofit's communications materials for discussion.

Date:
Nov 06, 2009 - 6:00 p.m.
Location: Columbia University, Hamilton Hall
Room:
717
Speaker(s):
Cheryl J. Family, Senior Vice President/Editorial Director MTV Networks

You have your strategy… now what? These days, it seems that everywhere we turn, we’re surrounded by messaging. In order to truly connect, a great strategy isn’t enough: you need a creative, innovative execution that will catch your audience’s eye and imagination. This workshop will challenge and inspire you to develop creative concepts that can help take your message to the next level. Through guided discussion, brainstorming exercises and group interactions, you’ll develop new, effective ideas to help cut through the clutter and get the results you want.

Date:
Oct 02, 2009 - 6:00 p.m.
Location: Columbia University, Hamilton Hall
Room:
702
Speaker(s):
Jim Eiche, Shawn McIntosh and Edith Updike

Hear from instructors and successful students what the Advanced Communications Project (ACP) is really about, and get a jump-start on your project. Jim, Shawn and Edith, all seasoned instructors of the ACP, explain the basic structure of the final course in the program, and give you tips and pointers on how to choose a topic that's appropriate. They will also convene a panel of successful graduates who represent a range of project types, and who share their stories and answer your questions.

Date:
May 08, 2009 - 6:00 p.m.
Location: Columbia University, Lewisohn Hall
Room:
602
Speaker(s):
Benjamin Ezrick

The television industry is in the midst of a digital revolution, evolving from a one-screen medium to a multi-platform experience on mobile, computer and internet connected television screens, creating a new creative entertainment landscape. In this interactive workshop, participants will learn how to use digital video to communicate with consumers, gain practical knowledge of the digital marketing landscape, and walk away with new ideas to drive future career decisions.

Date:
Apr 17, 2009 - 6:00 p.m.
Location: Columbia University, Havemeyer Hall
Room:
309
Speaker(s):
Maude DiVittis, Helen Ostrowski, Doug Serton, Laura Tessinari, Jane Praeger

Gain perspective and advice from industry experts on how to leverage your credentials and skills to make sure you are marketable in these challenging times. Panel discussion, followed by refreshments and networking.

Date:
Mar 28, 2009 - 10:00 a.m.
Location: Columbia University, Morningside Campus
Speaker(s):
Bill Schroeder

This interactive workshop will teach you how to use visual techniques to focus attention, clarify complexity, drive understanding and build memorability. Through a combination of real world examples, case studies and in-session teamwork, participants will learn and apply visual techniques that result in more strategic and successful communications.

Date:
Feb 14, 2009 - 10:00 a.m.
Location: Columbia University, Morningside Campus
Speaker(s):
Alan Kelly

Students will learn how to use The Playmaker's Table--the world's first "periodic table" of influence strategies --to recognize and make "plays" in a competitive marketplace. Through case studies, you'll learn how to advance ideas, defend reputations, position brands and build coalitions.

Date:
Jan 31, 2009 (All day)
Location: Columbia University, Hamilton Hall
Room:
717
Speaker(s):
Keli Goff

Blogging Your Brand

Date:
Nov 01, 2008 (All day)
Location: Columbia University, Morningside Campus
Speaker(s):
Leslie Hallam

Leslie Hallam

Date:
Sep 27, 2008 (All day)
Speaker(s):
David Rogers

David Rogers

Date:
Jun 02, 2008 - 6:00 p.m.
Location: The New York Times Building, 620 8th Ave., New York, NY
Speaker(s):
William Duggan

Once you know how creative intuition works, you can learn to use it better.

Date:
May 03, 2008 - 10:00 a.m.
Location: Columbia University, Hamilton Hall
Room:
602
Speaker(s):
Simon Sinek

Simon Sinek presents The Golden Circle, an amazingly simple idea that explains the real way business works.

Date:
Apr 11, 2008 - 6:00 p.m.
Location: Columbia University, Lewisohn Hall
Room:
602
Speaker(s):
Louise Whittet and Jim Eiche

Hear from instructors and successful students what the Advanced Communications Project (ACP) is really about, and get a jump-start on your project. Jim and Louise, both longtime instructors of the ACP, explain the basic structure of the final course in the program, and give you tips and pointers on how to choose a topic that's appropriate. They will also convene a panel of successful graduates who represent a range of project types, and they will share their stories and answer your questions.

Date:
Jan 26, 2008 - 10:00 a.m.
Location: Columbia University, Uris Hall
Room:
140
Speaker(s):
Professor William Duggan, Columbia Business School

Ideas often come from a flash of insight. Things come together in your mind. Your brain connects the dots. Modern brain science now reveals how these flashes of insight happen. It's a special form of intuition—strategic intuition—because it gives you an idea for action, a strategy. Strategic intuition works in new situations. Now that we know how flashes of insight happen, we can learn to recognize and use strategic intuition to galvanize our thinking and solve problems.