Events

Past Events

Date:
Feb 20, 2015 - 6:00 PM
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
George Blair Scribner

 

Date:
Jan 23, 2015 - 6:00 PM
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Siobhan Burns and Bill Schroeder
Date:
Nov 21, 2014 - 6:00 PM
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Mark Truss, Karen Montecuollo
Date:
Nov 14, 2014 - 6:00 PM
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Arabella Pollack
Date:
Oct 24, 2014 - 6:00 PM
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Liza Horan
Date:
Oct 17, 2014 - 6:00 PM
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Alex LirtsmanChief Strategist and Co-founder of Ready Set Rocket

While the growth of mobile and tablet is not a recent phenomenon, this year for the first time many brands will experience more mobile than desktop traffic. When the shift to mobile first occurred, brands were following the visitors, but not the dollars. With mCommerce conversion rates at one-third of desktop’s rates, and mobile approaching more traffic than desktop, the urgency to follow the dollars is critical.

Date:
Oct 03, 2014 - 6:00 PM
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Jesse Scinto

Jesse Scinto is a communications strategist who writes and speaks on behalf of leading nonprofit and private-sector firms. He began his career in the Chicago offices of Ogilvy & Mather and later moved to Harrison and Star in New York. He also served as communications consultant to the United Nations Foundation. Jesse teaches graduate-level courses in media and persuasion at Columbia University, where he is a lecturer in the Strategic Communications programs. His writings appear in Fast Company and Yahoo! Voices.

Date:
Sep 05, 2014 - 6:00 PM
Location: Columbia University, Hamilton Hall
Room:
517
Speaker(s):
Michelle Greenwald, CEO of Inventours™ and author of Catalyzing Innovation

Learn the winning strategies and tactics of the Top 10 Chief Marketing Officers. We’ll understand the different metrics used to measure improvements in brand imagery and superior business results.

Date:
May 02, 2014 - 6:00 PM
Location: Columbia University, Northwest Corner Building
Room:
501

Trends are ubiquitous and plentiful. As valuable descriptors of people, cultures, and our times, trends naturally fascinate strategic marketers and communicators. But not all trends are relevant to business. Often, the newest tech gadgets, the latest fashions, and the coolest brands aren’t trends at all. They’re passing fads, as unreliable as the weather.

Date:
Mar 07, 2014 - 6:00 PM
Location: Columbia University, Mathematics Building
Room:
207
Speaker(s):
Mickey Barold and Tasha Space

The rapidly evolving role brands are expected to play in culture is a reflection of growing consumer awareness and our shifting economy. Understanding culture’s relationship to commerce, brands, and consumers is increasingly top of mind for many business leaders, but in practice, only a few organizations have embraced understanding this relationship as a means to further their brand’s business objectives. In this seminar, we will discuss why “culture” is the new most misunderstood buzzword in business and branding, and why understanding culture and cultural dynamics is essential for brands navigating increasingly competitive and adaptive markets.

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