Events

Upcoming Events

Date:
Sep 05, 2014 - 6:00 PM
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):

Michelle Greenwald, CEO of Inventours™ and author of Catalyzing Innovation

Learn the winning strategies and tactics of the Top 10 Chief Marketing Officers. We’ll understand the different metrics used to measure improvements in brand imagery and superior business results.

Date:
Oct 03, 2014 - 6:00 PM
Location: Columbia University, Northwest Corner Building
Speaker(s):

Jesse Scinto

Jesse Scinto is a communications strategist who writes and speaks on behalf of leading nonprofit and private-sector firms. He began his career in the Chicago offices of Ogilvy & Mather and later moved to Harrison and Star in New York. He also served as communications consultant to the United Nations Foundation. Jesse teaches graduate-level courses in media and persuasion at Columbia University, where he is a lecturer in the Strategic Communications programs. His writings appear in Fast Company and Yahoo! Voices.

Date:
Oct 17, 2014 - 6:00 PM
Location: Columbia University, Northwest Corner Building
Speaker(s):

Alex Lirtsman
Chief Strategist and Co-founder of Ready Set Rocket

While the growth of mobile and tablet is not a recent phenomenon, this year for the first time many brands will experience more mobile than desktop traffic. When the shift to mobile first occurred, brands were following the visitors, but not the dollars. With mCommerce conversion rates at one-third of desktop’s rates, and mobile approaching more traffic than desktop, the urgency to follow the dollars is critical.

Past Events

Date:
May 02, 2014 - 6:00 PM
Location: Columbia University, Northwest Corner Building
Room:
501

Trends are ubiquitous and plentiful. As valuable descriptors of people, cultures, and our times, trends naturally fascinate strategic marketers and communicators. But not all trends are relevant to business. Often, the newest tech gadgets, the latest fashions, and the coolest brands aren’t trends at all. They’re passing fads, as unreliable as the weather.

Date:
Mar 07, 2014 - 6:00 PM
Location: Columbia University, Mathematics Building
Room:
207
Speaker(s):
Mickey Barold and Tasha Space

The rapidly evolving role brands are expected to play in culture is a reflection of growing consumer awareness and our shifting economy. Understanding culture’s relationship to commerce, brands, and consumers is increasingly top of mind for many business leaders, but in practice, only a few organizations have embraced understanding this relationship as a means to further their brand’s business objectives. In this seminar, we will discuss why “culture” is the new most misunderstood buzzword in business and branding, and why understanding culture and cultural dynamics is essential for brands navigating increasingly competitive and adaptive markets.

Date:
Jan 24, 2014 - 6:30 PM
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Edith Updike

Most cover letters are formulaic and boring. Applicants are too afraid of offending to risk standing out. And in an era of automated screening, one can legitimately ask: Do cover letters even matter?

This seminar offers reasons why standing out in a crowded labor market is more necessary than ever. Attendees will gain insights on the roles and goals of a good cover letter and how to use audience insight to showcase themselves to greatest effect. Through analysis of cover letters that worked, they will come to a fresh understanding of pitching strategy and learn to distinguish elegant flourishes from cheap gimmicks. The workshop will demonstrate the core principles of persuasive writing to help applicants attune themselves successfully to a range of readers and provide them with a framework for taking calculated risks in their professional prose as they seek employment.

Date:
Nov 15, 2013 - 6:00 PM
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Jason Cone

This interactive presentation will go behind the scenes of an integrated international communications and advocacy campaign to reform food aid programs assisting millions of malnourished children around the world. The presenter will share the challenges and lessons learned of developing communications strategies to put pressure on governments while navigating the politics of corporate sponsorship and brand management in one of the largest international humanitarian organizations.

Date:
Nov 08, 2013 - 6:00 PM
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Jason De Turris, Mark Truss

Mark Truss, Global Director of Brand Intelligence for JWT New York, and Jason De Turris, VP/Executive Planning Director for Crispin, Porter + Bogusky, will select their agencies’ greatest case studies and explore the most effective ways communications can disrupt or direct contemporary culture for the benefit of brands.

Date:
Oct 25, 2013 - 6:00 PM
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Farra Trompeter

This workshop, the latest in Columbia University’s Strategic Communications Workshop Series, will give communicators a deeper understanding of how they can use online channels to better recruit, retain, and engage supporters.

Date:
Oct 22, 2013 - 1:30 PM
Speaker(s):
Lisa Minetti, Karl Rutter

This interactive 30-minute webinar will explore the online course experience at Columbia University's School of Continuing Education. Presenters will review the four primary activities in a typical week of online study: readings/video, the class itself, group discussion activities, and assignments.

Date:
Oct 04, 2013 - 6:00 PM
Location: Columbia University, Northwest Corner Building
Room:
501
Speaker(s):
Alan Araujo

This workshop, the latest in Columbia University’s Strategic Communications Workshop Series, is designed to give communicators a framework to derive more powerful insights from digital audiences and, in turn, transform those observations into a solution that directly addresses a brand’s communications objectives.

Date:
Mar 01, 2013 - 6:00 PM
Location: Columbia University, International Affairs Building, 420 W. 118th St., New York, NY
Room:
417
Speaker(s):
Bill Schroeder

Core principles, values, and attributes are the foundation of any strong brand. The brand’s core ideas are the building blocks brand strategy, design, and message development. Without this solid foundation, any attempts to create market-facing brand expressions will result in misaligned, uncoordinated artifacts that undermine brand strategy.

Date:
Feb 15, 2013 - 6:00 PM
Location: Columbia University, Northwest Corner Building
Room:
501

The 21st century is all about a mobile lifestyle in which immediate contacts are important. Place and time matter. Location makes the occasion, and in the occasion lays the opportunity. Are you ready to seize it?

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