Events

Upcoming Events

Date:
May 02, 2014 - 6:00 PM
Location:
Columbia University, 501 Northwest Corner Building

Trends are ubiquitous and plentiful. As valuable descriptors of people, cultures, and our times, trends naturally fascinate strategic marketers and communicators. But not all trends are relevant to business. Often, the newest tech gadgets, the latest fashions, and the coolest brands aren’t trends at all. They’re passing fads, as unreliable as the weather.

Past Events

Date:
Mar 07, 2014 - 6:00 PM
Location:
Columbia University, Mathematics Building, Room 207
Speaker(s):
Mickey Barold and Tasha Space

The rapidly evolving role brands are expected to play in culture is a reflection of growing consumer awareness and our shifting economy. Understanding culture’s relationship to commerce, brands, and consumers is increasingly top of mind for many business leaders, but in practice, only a few organizations have embraced understanding this relationship as a means to further their brand’s business objectives. In this seminar, we will discuss why “culture” is the new most misunderstood buzzword in business and branding, and why understanding culture and cultural dynamics is essential for brands navigating increasingly competitive and adaptive markets.

Date:
Jan 24, 2014 - 6:30 PM
Location:
Columbia University, 501 Northwest Corner Building
Speaker(s):
Edith Updike

Most cover letters are formulaic and boring. Applicants are too afraid of offending to risk standing out. And in an era of automated screening, one can legitimately ask: Do cover letters even matter?

This seminar offers reasons why standing out in a crowded labor market is more necessary than ever. Attendees will gain insights on the roles and goals of a good cover letter and how to use audience insight to showcase themselves to greatest effect. Through analysis of cover letters that worked, they will come to a fresh understanding of pitching strategy and learn to distinguish elegant flourishes from cheap gimmicks. The workshop will demonstrate the core principles of persuasive writing to help applicants attune themselves successfully to a range of readers and provide them with a framework for taking calculated risks in their professional prose as they seek employment.

Date:
Nov 15, 2013 - 6:00 PM
Location:
Columbia University, 501 Northwest Corner Building
Speaker(s):
Jason Cone

This interactive presentation will go behind the scenes of an integrated international communications and advocacy campaign to reform food aid programs assisting millions of malnourished children around the world. The presenter will share the challenges and lessons learned of developing communications strategies to put pressure on governments while navigating the politics of corporate sponsorship and brand management in one of the largest international humanitarian organizations.

Date:
Nov 08, 2013 - 6:00 PM
Location:
Columbia University, 501 Northwest Corner Building
Speaker(s):
Jason De Turris, Mark Truss

Mark Truss, Global Director of Brand Intelligence for JWT New York, and Jason De Turris, VP/Executive Planning Director for Crispin, Porter + Bogusky, will select their agencies’ greatest case studies and explore the most effective ways communications can disrupt or direct contemporary culture for the benefit of brands.

Date:
Oct 25, 2013 - 6:00 PM
Location:
Columbia University, 501 Northwest Corner Building
Speaker(s):
Farra Trompeter

This workshop, the latest in Columbia University’s Strategic Communications Workshop Series, will give communicators a deeper understanding of how they can use online channels to better recruit, retain, and engage supporters.

Date:
Oct 22, 2013 - 1:30 PM
Location:
Event will be held online
Speaker(s):
Lisa Minetti, Karl Rutter

This interactive 30-minute webinar will explore the online course experience at Columbia University's School of Continuing Education. Presenters will review the four primary activities in a typical week of online study: readings/video, the class itself, group discussion activities, and assignments.

Date:
Oct 04, 2013 - 6:00 PM
Location:
Columbia University, 501 Northwest Corner Building
Speaker(s):
Alan Araujo

This workshop, the latest in Columbia University’s Strategic Communications Workshop Series, is designed to give communicators a framework to derive more powerful insights from digital audiences and, in turn, transform those observations into a solution that directly addresses a brand’s communications objectives.

Date:
Mar 01, 2013 - 6:00 PM
Location:
Columbia University, Altschul Auditorium, Room 417 International Affairs Building
Speaker(s):
Bill Schroeder

Core principles, values, and attributes are the foundation of any strong brand. The brand’s core ideas are the building blocks brand strategy, design, and message development. Without this solid foundation, any attempts to create market-facing brand expressions will result in misaligned, uncoordinated artifacts that undermine brand strategy.

Date:
Feb 15, 2013 - 6:00 PM
Location:
Columbia University, 501 Northwest Corner Building

The 21st century is all about a mobile lifestyle in which immediate contacts are important. Place and time matter. Location makes the occasion, and in the occasion lays the opportunity. Are you ready to seize it?

Date:
Feb 01, 2013 - 6:00 PM
Location:
Columbia University, 501 Northwest Corner Building
Speaker(s):
Edith Updike

This workshop lays out the roles and goals of a good business letter, and explains why yes, indeed, cover letters do still matter. The session will outline core principles of persuasive writing that will help writers pitch themselves successfully to a range of readers.

Pages