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Communications executives learn best practices to operate effectively in a global marketplace.
Strategic Communications: International Perspectives — July 21 to August 1, 2014
During this intensive two-week summer program, corporate communications executives will be exposed to many thought leaders in the field of strategic communications, learn and share best practices, and understand the importance of operating through a strategic lens. They will learn how to respond to the challenges and opportunities presented by operating in the world marketplace, acquiring thinking habits to offer superior strategic counsel to internal and external constituents.
Study in the World’s Communications Capital
The Strategic Communications: International Perspectives program shares the academic rigor of Columbia University. Instructors are from Columbia’s Strategic Communications master’s program and industry guests — corporate executives with demonstrated leadership with innovative, creative, and cutting-edge thinking and communications skills. Launched in 2002 as the first graduate-level degree offered in the subject, the M.S. in Strategic Communications program has more than 350 alumni and a reputation for producing a new breed of communications executive. Sessions take place on Columbia’s Morningside Heights campus, minutes from the heart of New York City, the world's communications capital, home to media firms with a global reach and the corporate headquarters of Fortune 100 companies.
Experiential Learning and Interaction
The program emphasizes the ways strategic communications relates to business objectives and respond to multiple audiences to better guide multinational organizations to succeed in the global marketplace. Participants are exposed to strategies for bringing value and leadership to their professional roles and best practices for managing internal and external communications.
Using case studies, workplace examples, panel discussions, group exercises, and role playing, session leaders foster a supportive, collaborative environment, enabling a high level of creativity and strategic thinking. Sessions are highly interactive.
Participants will often work in groups during the two-week period to maximize diverse thinking from peers with significant and varied industry experience. The two week immersive format as well as the opportunity to discover New York City together encourages networking opportunities.
Who Should Apply
The program draws a truly international group of between 18 to 25 professionals , each of whom has global responsibilities in communications, media relations, or PR. In 2013, the program had participants from the U.S. and Canada as well as Ireland, Lebanon, Saudi Arabia, Spain, Switzerland, and the United Arab Emirates. Most individuals are in their 30s or 40s with a minimum of 7 years of communications experience.
Individuals interested in the program are invited to submit an application including all required supplemental materials by May 15, 2014. The application will remain open until June 30, 2014 to late applicants, space permitting.