Courses

Please click on course titles below to see course descriptions.

Sports Management courses offered in Spring 2014

Complete listing of Sports Management program courses

Introductory Course (one course, three points)
Required:
Accounting/Finance Sequence (three courses, nine points)
Marketing Sequence (two courses, six points)
Required:

Choose one from:

Core Courses (three courses, nine points)
Required:
Choose two from:
Seminar (one course, three points)
Choose from:
Project Requirement (one course, three points)
Elective
  • Choose one additional course from above, or approved elective.

SPRT K4220. Social-Historical Foundations of American Sport. 3 pts.

Description

The foundation course for the Sports Management program is a chronological and topical examination of the history of American sport, beginning in the colonial era and ending in the present. The major events and trends in sports history are analyzed and placed within the broader context of American history, considering how historical processes influenced the rise of sport, and how sport influenced major social and cultural developments. Particular emphasis is given to the commercialization of sport. Throughout, students read seminal works on the history of sports. Through analysis of the historical, social, commercial, and economic context of American sport, the course teaches students to understand and manage contemporary issues in the business of sport.

Back to Top

BUSI K4009. Financial Accounting. 3 pts.

Description

Students will examine the generally accepted account principles (GAAP) underlying financial statements and their implementation in practice. The perspective and main focus of the course is from the users of information contained in the statements, including investors, financial analysts, creditors, and management. By the end of the class students will be able to construct a cash flow statement, balance sheet and decipher a 10K report.

Back to Top

BUSI K4001. Introduction to Finance. 3 pts.

Description

Students will be introduced to the fundamental financial issues of the modern corporation. By the end of this course, students will understand the basic concepts of financial planning, managing growth; debt and equity sources of financing and valuation; capital budgeting methods; and risk analysis, cost of capital, and the process of securities issuance.

Back to Top

SPRT K4360. Sports Accounting and Finance. 3 pts.

Prerequisite

BUSI K4001 Introduction to Finance, BUSI K4009 Financial Accounting

Description

This course provides an extensive overview of the business of professional sports and the financial and accounting skills necessary for sports managers to succeed in professional sports organizations. This course aims to provide practical, hands-on experience to real-life financial and accounting challenges. The first section of the course examines the sports industry from a macroeconomic perspective, surveying the business models of the major sports leagues, organizations, and various business sectors (such as media, licensing, facilities, etc). The second section of the course examines the professional sports industry on a microeconomic level by teaching the practical financial and accounting skills used in day to day operations of professional sports organizations. By the end of the course, students will have a solid comprehension of the role of finance and accounting in the sports industry and be able to successfully apply that knowledge to financial and accounting issues routinely faced by sports managers.

Back to Top

BUSI K4020. Introduction to Marketing and Marketing Management. 3 pts.

Description

No previous background in marketing is required. Course objectives: (1) to provide an overview of the basic concepts in marketing; (2) to develop decision-making skills by applying these concepts to real-life problems; and (3) to provide experience in developing marketing strategies for products in various stages of their product life cycle. These objectives are achieved by a combination of lectures, readings, and class discussions.

Back to Top

SPRT K4550. Sports Marketing, Sponsorship, and Sales. 3 pts.

Prerequisite

BUSI K4020 Introduction to Marketing and Marketing Management.

Description

Examination of corporate sponsorship, its growing role and importance in the corporate/brand marketing mix; importance to event and property producers/organizers, participants, athletes, entertainers, communities and the media. Overview of the industry and instruction on effective methods to plan, price, organize, acquire, implement, measure, and evaluate sponsorships including the development of a corporate sponsorship plan. Emphasis on and post program analysis utilizing various types of marketing research.

Back to Top

SPRT K4560. Sports Media Marketing. 3 pts.

Prerequisite

BUSI K4020 Introduction to Marketing and Marketing Management.

Description

Billions of dollars are spent annually by the sports industry in an attempt to generate awareness, establish images, and attract visitors. Such persuasion activities are the focus of advertising and public relations which seek to influence consumers' choices to participate in and/or attend sports or sporting events. This course delves deeply into this aspect of marketing through exploration of the techniques and activities used to advertise and promote sports events. Specific topics include: the marketing mix, the evolution of media in the 21st century, advertising awareness, brand awareness, critical and frequently used brand metrics, message recall, consumer motivation and attitudes, behavior, endorsements, promotions, naming rights, licensing, sponsorship, media management, constructing the advertising message, as well as designing advertising and, more broadly, sports marketing campaigns.

Back to Top

SPRT K4570. Sports Business Communications and Public Relations. 3 pts.

Prerequisite

BUSI K4020 Introduction to Marketing and Marketing Management.

Description

This course provides a comprehensive survey and analysis of the best practices and techniques for effective communication in the sports and entertainment industry. Topics include how to define, develop, and deliver an effective campaign; the use of mass and social media platforms for brands, personalities and teams; and the management and mitigation of crisis. Course pedagogies include case-studies, simulations, and guest speakers.

Back to Top

SPRT K4410. Leadership and Personnel Management in the Sports Industry. 3 pts.

Description

This course examines issues of management and organizational behavior within the broad context of the sports industry, with specific reference to issues of staffing, motivation, and communication. Introduces leadership theory, as well as the tools and techniques for its practical applications, including how to most effectively put leadership theory to work on a daily basis within a sports organization.

Back to Top

SPRT K4620. Sport Facility and Event Management. 3 pts.

Description

This course provides students with an understanding of the complexity involved in sport facility and event management. Sport facility management includes a variety of activities such as planning and designing a sports facility, staff management, facility marketing, developing revenue streams, and facility scheduling and operating. Sport event management consists of identifying goals of the event and coordinating people in the organizations involved to achieve those goals with the resources available

Back to Top

SPRT K4460. Sports Law and Ethics. 3 pts.

Description

With specific reference to the role of the sports manager, this course provides an extensive overview of legal principles and ethical issues in professional sports. It begins with an introduction to the different fields of law and a survey of the broad issues related to sports law (such as antitrust exemption, labor law, and the athlete/agent relationship), before turning to consider the legal issues routinely faced by sports managers (such as the legal aspects of risk management). The course concludes with a study of the role and application of ethics in the decision-making process.

Back to Top

SPRT K4740. Intercollegiate Athletics Administration. 3 pts.

Description

This course, normally taken in the last year, builds on prior coursework (particularly finance, marketing, management, and facility/event superintendence) and applies the knowledge learned therein to the particular demands of the college setting. Through identification and analysis of the unique aspects of college sports administration, the course permits students to transfer the professional skills acquired in the program to the collegiate sector. Topics such as Title IX compliance, fundraising, and university communications are explored.

Back to Top

SPRT K5150. Seminar in Sports Business. 3 pts.

Prerequisite

Advanced standing in the Sports Management program, with at least 33 points (11 courses) completed.

Description

Usually taken in the last semester of study, the Seminar in Sports Business is the capstone course in the finance sequence. Through examination and analysis of sports business operations from a meta-perspective, it aims to tie together the elements mastered in the finance sequence with the material presented in other courses. Though specific topics, emphases, and case studies vary term to term, the course seeks to impart a mastery and understanding of the structure and operation of sports organizations and their place in the national business landscape, specifically through analysis and evaluation of the essential foundations of the industry: labor, agencies and representation, customer and client development, finance and accounting, facility management and operation, new revenue opportunities, and the media (including television and the Internet). Finally, it considers corporate America’s relatively recent connection to sports through sponsorships and marketing, endorsements and licensing.

Back to Top

SPRT K5160. Seminar in Sports Media. 3 pts.

Description

Usually taken in the last semester of study, the Seminar in Sports Media is a capstone course in the finance sequence. Through historical and contemporary examination and analysis of sports media operations, it aims to provide a comprehensive understanding of the elements crucial to success. Specific topics include managing talent, production staff, financing, marketing, and promotions.

Back to Top

SPRT K5175. Seminar in Sports Marketing. 3 pts.

Prerequisite

K4020 Introductory Marketing/Marketing Management and one advanced Marketing Course (SPRT K4550 Sports Marketing, Sponsorship, and Sales, SPRT K4560 Sports Media Marketing or SPRT K4570 Sports Business Communications and Public Relations).

Course Description

Advanced study in the science and art of sports marketing.

SPRT K4980. Internship in Sports Management. 3 pts.

Prerequisite

Advanced standing in the Sports Management program, with at least 18 points (6 courses) completed, or completion of the finance sequence through SPRT K4360 Sports Accounting and Finance.

Description

The Internship in Sports Management provides students not currently working in the industry with hands-on experience in a sports organization of their choice. Students will be required to successfully undertake, implement, and complete a timely, industry-specific project in a sports organization, under the supervision of an internship adviser. Students completing internships meet with their advisers at least four times per term to discuss the progress of their projects. At the end of the term, students submit a written summary of their final projects to the internship adviser and the program director. Although students have broad flexibility in the types of organizations at which they might intern, the internship project(s) and terms of service must be approved, in advance, by the internship adviser and the Program Director. SPRT K4980 Internship in Sports Management is offered every term, including summer.

Back to Top

SPRT K4990. Supervised Project in Sports Management. 3 pts.

Prerequisite

Advanced standing in the Sports Management program, with at least 18 points (6 courses) completed, or completion of the finance sequence through SPRT K4360 Sports Accounting and Finance.

Description

The Supervised Project in Sports Management is designed for students currently employed in the industry, and provides an additional opportunity to enhance or refine skills developed in the program, or to undertake training in another. Working together as a group, students undertake a research project under the supervision of a faculty member who is involved in, either through scholarship or other professional responsibilities, or can develop a project of significant pedagogical or professional value. For instance, students might undertake a project that focuses on the application of statistics to managerial decision-making. In addition, some projects might be geared for one specific subset of students, such as students working in Intercollegiate Athletics, or those who hold the J.D. SPRT K4990 Supervised Project in Sports Management is generally offered in the summer, and requires a combination of class meetings, independent and collaborative research, and a final group presentation.

Back to Top

The University reserves the right to withdraw or modify the courses of instruction or to change the instructors as may become necessary.