Courses

Required Courses

Students are required to take the following seven courses (21 points).

Core Courses

Take all four.

  1. SPRT K4220. Social-Historical Foundations of American Sport. 3 pts.
  2. SPRT K4410. Leadership and Personnel Management in the Sports Industry. 3 pts.
  3. SPRT K4360. Sports Accounting and Finance. 3 pts.*
  4. SPRT K4460. Sports Law and Ethics. 3 pts.

* Students without sufficient background in accounting and finance may be asked to enroll in preparatory courses in accounting and/or finance before completing this course.

Sports Marketing Courses

Choose one.

Sports Analytics Courses

Choose one.

Sports Projects

Choose one.

Elective Courses

Students may choose a focus or a series of electives to fulfill the remaining five courses (15 points).

Global Focus

Analytics Focus

Digital Sports Media and Marketing Focus

Intercollegiate Athletics Focus

Sports Electives

General Business Courses

These courses are not specific to sports.

Additional Courses


SPRT K4220. Social-Historical Foundations of American Sport. 3 pts.

Description

The foundation course for the Sports Management program is a chronological and topical examination of the history of American sport, beginning in the colonial era and ending in the present. Major events and trends in sports history are analyzed and placed within the broader context of American history, with consideration for how historical processes influenced the rise of sport, and how sport influenced major social and cultural developments. Particular emphasis is given to the commercialization of sport. Throughout the course, students read seminal works on the history of sports. Via analysis of the historical, social, commercial, and economic context of American sport, the course teaches students to understand and manage contemporary issues in the business of sport.

SPRT K4310. Globalization of Sport. 3 pts.

Description

This course will address the intertwined relationship between globalization, sport, and development from a critical global perspective. This course highlights the extent to which contemporary sport cultures are the result of interplay between local, regional, national, international and global forces. This context is achieved through demonstrating how sport governing bodies, spectacles, practices, and products, are both expressive of local conditions, while simultaneously influenced by the workings of global economic, political, and cultural forces. The specific aim of the course is to encourage students to consider how various international sport mechanisms are experienced as manifestations of the global-local nexus. Students explore the international character of professional and amateur sports including international competitions, league expansions beyond national boundaries, and the movement of athletes. Such a cross-cultural examination will nurture, not only a comparative understanding of various national sport cultures, but also a more nuanced and sensitive understanding of the derivation and experience of cultural difference within the era of globalization.

SPRT K4320. Analytics of Global Sports. 3 pts.

Description

This course examines the data collection process, application, and management practices as it applies to various sports throughout the world. Using soccer as a platform to explore techniques, students will develop a working knowledge of the practical applications of analysis and models used to make management decisions within an organization. With growing global connectivity, and access to data across international leagues, the ability to embrace in-game analytics to improve team’s performance, evaluate talent, develop in-game strategies, and more efficiently manage their rosters, while creating financial value for stakeholders will be an invaluable skill.

In response to the sports industry turning towards greater application of analytics and critical thinking skills, Analytics of Global Sports aims to develop students into managers who can make decisions, based on provided models, on player and team valuations. Students will be able to demonstrate the capability to apply advanced critical thinking skills to sports business issues and have the ability to integrate objective analysis with subjective judgment in a way that adds value to decision processes.

SPRT K4350. Fundamentals of Sports Analytics. 3 pts.

Description

This course is an introduction to the application of analytic tools and techniques used to aid sports decision-makers. The structure of the course examines the use of analytics to four main areas of interest: player performance measurement, in-game decision-making, player selection and team/roster construction, and sports administration such as marketing, pricing, contracts, stadium management, etc. Emphasis is placed on how the application of analytics has altered the decision processes of sports organizations. Fundamentals of Sports Analytics provides a needed skill set for today's sports managers and leaders. Having a basic understanding of analytical tools and their application to sports issues is essential for the success of pursuing a career in the field of sports management.

Fundamentals of Sports Analytics provides a needed skill set for today's sports managers and leaders. Having a basic understanding of analytical tools and their application to sports issues is essential for the success of anyone pursuing a career in the field of sports management.

SPRT K4360. Sports Accounting and Finance. 3 pts.

Prerequisite

BUSI K4001 Introduction to Finance, BUSI K4009 Financial Accounting

Description

This course provides an extensive overview of the business of professional sports and the financial and accounting skills necessary for sports managers to succeed in professional sports organizations. This course aims to provide practical, hands-on experience to real-life financial and accounting challenges. The first section of the course examines the sports industry from a macroeconomic perspective, surveying the business models of the major sports leagues, organizations, and various business sectors (such as media, licensing, facilities, etc.). The second section of the course examines the professional sports industry on a microeconomic level by teaching the practical financial and accounting skills used in day to day operations of professional sports organizations. By the end of the course, students will have a solid comprehension of the role of finance and accounting in the sports industry and be able to successfully apply that knowledge to financial and accounting issues routinely faced by sports managers.

SPRT K4370. Baseball Analytics. 3 pts.

Description

This course explores some aspects of the $9 billion industry of Major League Baseball (MLB). The course focuses on using information, data, and technology to address contemporary issues of running an MLB team. Additionally, it discusses MLB’s business model and compares it to that of other professional sports. The course examines the economic value associated with winning and losing teams and its implication on the dollar value of players. Furthermore, it discusses the implications of free agency, the amateur draft, sourcing of international players, and the player development system, on a team’s business operations and finances. Finally, the course explores contemporary issues such as team-owned regional sports networks and their impact on the sport.

SPRT K4380. International Sports Management. 3 pts.

Description

The objective of this course is to increase students’ awareness and understanding of foreign sports business and a practical framework necessary for doing business internationally. Students will evaluate theories, concepts, frameworks, methods essential to the functioning and management of international sports. By the end of this course, students will be able to illustrate the differences between U.S. and global sports, and identify fundamental concepts, issues, and terminology in the management of international sports.

SPRT K4390. Sports Revenues Strategies & Analytics. 3 pts.

Description

This course provides a comprehensive survey and analysis of the state of sports marketing, media and sponsorship analytics, as well as revenue optimization across all types of revenue verticals across the many types of sports properties today.

SPRT K4410. Leadership and Personnel Management in the Sports Industry. 3 pts.

Description

This course examines issues of management and organizational behavior within the broad context of the sports industry, with specific reference to issues of staffing, motivation, and communication. Introduces leadership theory, as well as the tools and techniques for its practical applications, including how to most effectively apply leadership theory on a daily basis within a sports organization.

SPRT K4460. Sports Law and Ethics. 3 pts.

Description

With specific reference to the role of the sports manager, this course provides an extensive overview of legal principles and ethical issues in professional sports. It begins with an introduction to the different fields of law and a survey of the broad issues related to sports law (such as antitrust exemption, labor law, and the athlete/agent relationship), before turning to consider the legal issues routinely faced by sports managers (such as the legal aspects of risk management). The course concludes with a study of the role and application of ethics in the decision-making process.

SPRT K4470. International Comparative Sports Law. 3 pts.

Description

This course compares, discusses and analyzes key legal concepts that governing U.S. and international sports stakeholders. With a growing importance of international sports in the U.S. and a concomitant interest in the U.S. system by international organizations, this course is intended to give an overview to the similarities and differences between the organization structure and appropriate legal rules and internal regulations that govern the various sports systems. The class discusses the differences between U.S. sports leagues and those of different countries, notably in the EU. Also, distinctions between labor and anti-competition laws, contract laws and the adjudication of disputes figure prominently.

SPRT K4550. Sports Marketing, Sponsorship, and Sales. 3 pts.

Prerequisite

BUSI K4020 Introduction to Marketing and Marketing Management.

Description

This course features an examination of corporate sponsorship, its growing role and importance in the corporate/brand marketing mix; importance to event and property producers/organizers, participants, athletes, entertainers, communities and the media. Additionally, an overview of the industry and instruction on effective methods to plan, price, organize, acquire, implement, measure, and evaluate sponsorships including the development of a corporate sponsorship plan. There is a strong emphasis on post-program analysis utilizing various types of marketing research.

SPRT K4560. Sports Media Marketing. 3 pts.

Description

Billions of dollars are spent annually by the sports industry in an attempt to generate awareness, establish images, and attract visitors. Such persuasion activities are the focus of advertising and public relations which seek to influence consumers' choices to participate in and/or attend sports or sporting events.

This course delves deeply into aspects of marketing through exploration of the techniques and activities used to advertise and promote sports events. Specific topics include: the marketing mix, the evolution of media in the 21st century, advertising awareness, brand awareness, critical and frequently used brand metrics, message recall, consumer motivation and attitudes, behavior, endorsements, promotions, naming rights, licensing, sponsorship, media management, constructing the advertising message, as well as designing advertising and, more broadly, sports marketing campaigns.

SPRT K4570. Sports Business Communications and Public Relations. 3 pts.

Description

This course provides a comprehensive survey and analysis of the best practices and techniques for effective communication in the sports and entertainment industry. Topics include how to define, develop, and deliver an effective campaign; the use of mass and social media platforms for brands, personalities and teams; and the management and mitigation of crisis. Course pedagogies include case-studies, simulations, and guest speakers.

SPRT K4580. Digital Sports Media & Marketing. 3 pts.

Description

This course provides a comprehensive survey and analysis of the state of digital media and marketing in sports today. Topics include a thorough exploration of the historical background, context and timeline of key industry developments and launches, including the advent of “interactive” media in the 1990s and provide an overview of all aspects of the “3 Cs” — content, community, and commerce. In addition, students will be asked to examine growth and influence of social media, the importance of fantasy and video gaming, the dominance of video in a multi-screen world, the growth and influence of business to business and business to consumer analytics, the transformation of the in-venue experience and the different aspects of ecommerce.

SPRT K4620. Sport Facility and Event Management. 3 pts.

Description

This course provides students with an understanding of the complexity involved in sport facility and event management. Sport facility management includes a variety of activities such as planning and designing a sports facility, staff management, facility marketing, developing revenue streams, and facility scheduling and operating. Sport event management consists of identifying goals of the event and coordinating people in the organizations involved to achieve those goals with the resources available

SPRT K4740. Intercollegiate Athletics Administration. 3 pts.

Description

Through identification and analysis of the unique aspects of college sports administration, the course permits students to transfer the professional skills acquired in the program to the collegiate sector. Topics such as Title IX compliance, fundraising, and university communications are explored.

SPRT K4980. Internship in Sports Management. 3 pts.

Prerequisite

Advanced standing in the Sports Management program, with at least 12 points (4 courses) completed is required.

Description

The Internship in Sports Management provides students not currently working in the industry with hands-on experience in a sports organization of their choice. Students will be required to successfully undertake, implement, and complete a timely, industry-specific project in a sports organization, under the supervision of an internship adviser. Students completing internships meet with their advisers at least four times per term to discuss the progress of their projects. At the end of the term, students submit a written summary of their final projects to the internship adviser and the program director. Although students have broad flexibility in the types of organizations at which they might intern, the internship project(s) and terms of service must be approved, in advance, by the internship adviser and the Program Director. PRT K4980 Internship in Sports Management is offered every term, including summer.

SPRT K4990. Supervised Project in Sports Management. 3 pts.

Prerequisite

Advanced standing in the Sports Management program, with at least 12 points (4 courses) completed is required.

Description

The Supervised Project in Sports Management is designed for students currently employed in the industry, and provides an additional opportunity to enhance or refine skills developed in the program, or to undertake training in another. Working together as a group, students undertake a research project under the supervision of a faculty member who is involved in, either through scholarship or other professional responsibilities, or can develop, a project of significant pedagogical and/or professional value. For instance, students might undertake a project that focuses on the application of statistics to managerial decision-making. In addition, some projects might be geared for one specific subset of students, such as students working in Intercollegiate Athletics, or those who hold a J.D. SPRT K4990 Supervised Project in Sports Management is generally offered in the summer, and requires a combination of class meetings, independent and collaborative research, and a final group presentation.

SPRT K5150. Seminar in Sports Business. 3 pts.

Description

Usually taken in the last semester of study, the Seminar in Sports Business is the capstone course in the finance sequence. Through examination and analysis of sports business operations from a meta-perspective, it aims to tie together the elements mastered in the finance sequence with the material presented in other courses. Though specific topics, emphases, and case studies vary term to term, the course imparts a mastery and understanding of the structure and operation of sports organizations and their place in the national business landscape, specifically through analysis and evaluation of the essential foundations of the industry: labor, agencies and representation, customer and client development, finance and accounting, facility management and operation, new revenue opportunities, and the media (including television and the Internet). Finally, this course considers corporate America’s relatively recent connection to sports through sponsorships and marketing, endorsements and licensing.

SPRT K5175. Seminar in Sports Marketing. 3 pts.

Description

Building upon prior coursework and professional experience, this seminar examines the development and execution of an effective sports marketing program from the perspective of senior-level decision making. This course focuses on three major areas critical to success at the highest levels of sports management: (1) identifying appropriate marketing opportunities; (2) aligning and synchronizing marketing strategy with an organization’s business goals; and (3) understanding the value of marketing from the sponsor/brand side. En route, the course will emphasize the elements critical to truly effective, multifocal, and strategic marketing in sports. Special emphasis will also be placed on the role and perspective of external partners and stakeholders.

BUSI K4001. Introduction to Finance. 3 pts.

Description

Students will be introduced to the fundamental financial issues of the modern corporation. By the end of this course, students will understand the basic concepts of financial planning, managing growth, debt and equity sources of financing and valuation, capital budgeting methods; risk analysis, cost of capital, and the process of securities issuance.

BUSI K4009. Financial Accounting. 3 pts.

Description

Students will examine the generally accepted account principles (GAAP) underlying financial statements and their implementation in practice. The perspective and main focus of the course is from the users of information contained in the statements, including investors, financial analysts, creditors, and management. By the end of the class students will be able to construct a cash flow statement, balance sheet and decipher a 10K report.

BUSI K4020. Introduction to Marketing and Marketing Management. 3 pts.

Description

No previous background in marketing is required. Course objectives: (1) to provide an overview of the basic concepts in marketing; (2) to develop decision-making skills by applying these concepts to real-life problems; and (3) to provide experience in developing marketing strategies for products in various stages of their product life cycle. These objectives are achieved through a combination of lectures, readings, and class discussions.

NECR K4105. Introduction to Negotiation. 3 pts.

Description

Negotiation is one of the most important strategies in conflict resolution and is used routinely by all humans to resolve conflict and potential conflict successfully. This course examines both theoretical and practical implications of diverse assumptions and strategies. Students develop a deeper self-awareness of their role in the creation, perpetuation, escalation and resolution of conflicts, as well as in relationship with the other party.

SUMA K4033. Decision Models and Management. 3 pts.

Description

This course provides an introduction to computer-based models for decision-making. The emphasis is on models that are widely used in diverse industries and functional areas, including finance, accounting, operations, and marketing. Applications include, but are not limited to, advertising planning, revenue management, asset-liability management, environmental policy modeling, portfolio optimization, and corporate risk management.

The applicability and usage of computer-based models have increased dramatically in recent years, due to the extraordinary improvements in computer, information and communication technologies, including not just hardware but also model-solution techniques and user interfaces. Twenty years ago working with a model meant using an expensive mainframe computer, learning a complex programming language, and struggling to compile data by hand; the entire process was clearly marked “experts only.” The rise of personal computers, friendly interfaces (such as spreadsheets), and large databases has made modeling far more accessible to managers. Information has come to be recognized as a critical resource, and models play a key role in deploying this resource, in organizing and structuring information so that it can be used productively.

The University reserves the right to withdraw or modify the courses of instruction or to change the instructors as may become necessary.