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Yahoo! Voices has published a feature story on “professional noses,” who identify and describe scents for a a living, written by Jesse Scinto, communications consultant and instructor in Columbia’s M.S. in Communications Practice program. Scinto began the article when he was a student in Columbia’s Strategic Communications program for Edith Updike’s Advanced Writing Workshop.
Among the limited benefits of Angelina Jolie’s decision to make public her double mastectomy are increased awareness and reduced stigma, says Robert Klitzman, Director of Columbia’s Master of Science in Bioethics program.
Neal Pilson, faculty for Columbia’s M.S. in Sports Management program and former CBS Sports President, predicts that if college athletes were to be paid, TV ratings could drop by at least 15 to 20 percent.
Robert Klitzman, Director of the M.S. in Bioethics program, goes in-depth with Nia-Malika Henderson, political reporter for The Washington Post, about the FDA’s crackdown on genetic testing firm 23andMe.
Robert Klitzman, Director of Columbia’s Master of Science in Bioethics program, speaks with Reuters Insider about the limitations of home genetic testing.
Eager to strengthen his skills in marketing and communications, Paul Plumeri, Jr. obtained his master’s from Columbia University’s Communications Practice program in December 2011, then parlayed his skills, experience, and network into a Brand Strategist position at Dow Jones.
Due to the number of unknowns about genetics, the benefits of consumer genetic testing are questionable, states Robert Klitzman, Director of the M.S. in Bioethics program, in this look at the 23andMe controversy from a marketing standpoint.
The Executive M.S. in Technology Management Class of 2014 braved a cold but sunny day to gather at Alma Mater for a group photo.
Joe Favorito, faculty for Columbia’s Sports Management master’s program, comments on TD Ameritrade’s new Olympic ad campaign.