Entrepreneurship and Innovation: Changing the World Via Venture Creation
Students interested in this course might also be interested in Introduction to Business, Finance, and Economics or Entrepreneurship and Innovation: New Product Development.
“You go through all the real steps necessary to start a venture.” — Akhila Thota, 2014
“I like how the lectures and interaction was evenly distributed so we could understand and then implement.” — Jenna Pakkanen, 2014
Intended for students interested in creating new business or social enterprises that can help change the world, this hands-on course focuses on the creation, evaluation, development, and launch-readiness of new business or social ventures. Participants are guided through the new venture creation process as applied to student team-selected venture ideas.
Through interactive lectures, short case studies, visits from guest entrepreneurs, and structured peer activities, students explore the elements of the new venture planning process in an innovative modular format. For each student venture, key issues are addressed in a fashion highly consistent with other formal venture planning processes including: business model development, customer discovery, product-market validation, in-depth industry and market analysis, product or service innovation, brand development and go-to-market strategies, team selection & management, profit models, financing, and legal considerations.
Students work through a series of structured peer activities and assignments that correspond with each phase of new venture planning. Throughout the class students refine their venture’s hypothesized business model based on instructor, visiting experts, and peer feedback. At each stage of venture plan development, students learn critical terms, apply tools that support research and decision making, and develop a deep understanding on how each major planning activity fits into formal venture creation. Additionally, students hone critical professional skills including creative problem solving, communication and negotiation, project management, financial analysis, and collaborative leadership. By the end of the class, students have generated a robust business model, with supportive venture plan documents, investor pitch, website, and crowd funding video.
Participants are expected to bring laptops for this class.
Jack McGourty, Ph.D., is the Director of Community and Global Entrepreneurship at the Columbia Business School and a faculty member teaching graduate courses in entrepreneurship, venture creation, and economic development in emerging markets. Prior to joining the Columbia Business School, he was Vice Dean at The Fu Foundation School of Engineering and Applied Science. Over the past 16 years, he has been an active member of the University's entrepreneurial community, establishing an undergraduate minor in tech entrepreneurship, teaching core and advanced courses in entrepreneurship, and launching the federally-funded Columbia University-Harlem Small Business Development Center, which offers technical assistance to local entrepreneurs and small business owners. Jack founded and directs Venture for All®, a global program designed to educate aspiring entrepreneurs and build capacity for high-potential startup ventures in emerging markets, with the ultimate goal of enhancing entrepreneurial ecosystems in support of regional innovation and economic development.
Specific course information, such as hours and instructors, are subject to change at the discretion of the University.