Entrepreneurship and Innovation: Changing the World Via Venture Creation
“I thought it was very interesting to learn about the development of a company by actually creating one.” - Christina Baican, 2013
“Entrepreneurship and Innovation was an amazing experience. No material went to waste; the lessons were interesting and valuable, [the instructor] was out of this world, and the three week project gave me a taste of working in the real world.” - Gustavo Ariza, 2013
Interested in creating new business or social enterprises that can help change the world? Then this is the course for you. This intensive course exposes students to entrepreneurship and innovation by guiding them through the new venture creation process as applied to student team-selected venture ideas.
Through interactive lectures, short case studies, visits from guest entrepreneurs, and structured activities, students explore the elements of the new venture planning process in an innovative modular format. Each module provides students with the knowledge and tools required to develop a comprehensive planning document for their team's venture idea. The five modules are as follows: 1) New Venture Planning Process; 2) Opportunity Identification and Strategy Formation; 3) Innovation Strategies and Product Development; 4) Leadership, Functional Organization, and Operations; and 5) Financial Planning and Capital Acquisition. At each stage of venture plan development, students learn critical terms, apply tools that support research and decision making, and develop a deep understanding on how each major planning activity fits into formal venture creation.
Students work through a series of structured assignments that correspond with each phase of new venture planning. Students assess the industry and market appropriate for their venture ideas, form competitive strategies, develop new products and services, create sales and marketing strategies, and generate full financial statements. This course also allows its participants to hone critical professional skills including creative problem solving, communication and negotiation, project management, financial analysis, and collaborative leadership.
Participants are expected to bring laptops for this class.
Jack McGourty, Ph.D., is the Director of Community and Global Entrepreneurship at the Columbia Business School and a faculty member teaching graduate courses in entrepreneurship, venture creation, and economic development in emerging markets. Prior to joining the Columbia Business School, he was Vice Dean at The Fu Foundation School of Engineering and Applied Science. Over the past 15 years, he has been an active member of the University's entrepreneurial community, establishing an undergraduate minor in tech entrepreneurship, teaching core and advanced courses in entrepreneurship, and launching the federally-funded Columbia University-Harlem Small Business Development Center, which offers technical assistance to local entrepreneurs and small business owners. Jack founded and directs Venture for All®, a global program designed to educate aspiring entrepreneurs and build capacity for high-potential startup ventures in emerging markets, with the ultimate goal of enhancing entrepreneurial ecosystems in support of regional innovation and economic development.
Specific course information, such as hours and instructors, are subject to change at the discretion of the University.