Two-week summer program, July 22 to August 2, 2013
About the Program
A select group of executives with global communications responsibilities will gather in New York City to participate in an intensive two-week program. Students will learn to develop and practice effective communications strategies to respond to the challenges and opportunities presented by operating in the global marketplace, and acquire the thinking habits that will allow them to offer superior strategic counsel to their internal and external constituents.
New York City is nominally the world's communications capital, home to media companies with a global reach and corporate headquarters of Fortune 100 companies; Columbia University is home to the nation's first graduate program in strategic communications—launched in 2002, and with more than 300 alumni—with a reputation for producing a new breed of communications executive.
Guided by a faculty experienced in teaching strategic communications, students have an opportunity to test theories and to learn new ways of thinking, planning, and strategizing. In addition, students meet corporate executives who have demonstrated leadership with innovative, creative, and cutting-edge thinking. Sessions take place on Columbia's Morningside Heights campus, minutes from the heart of the vibrant city.
A single class of 18-25 peers, led by senior practitioners, will create, implement, and evaluate international strategic communications. The program emphasizes the ways strategic communications relate to business objectives and respond to multiple audiences to better guide multinational organizations to succeed in the global marketplace. During the two-week period, students learn strategies for bringing value and leadership to their professional roles and best practices for managing internal and external communications.
Learning Methods and Networking Opportunities
Using case studies, workplace examples, panel discussions, and experiential learning, professors foster a supportive, collaborative classroom environment, enabling a high level of creativity and strategic thinking. Interactive, Socratic methods are practiced, with minimal traditional lecturing.
The class will be divided into study groups for the two week period to maximize interaction and networking opportunities. Frequent breaks allow the class to chat together and check-in with work.
Evening and lunchtime events are planned to allow students to meet industry experts and hear about current research, industry trends, and latest innovations.
Individuals interested in the program are invited to submit an application including all required supplemental materials by May 15th. The application will remain open until June 30th to late applicants. Applications which become complete after the deadline will be reviewed on a space available basis.