Sandy Becker enjoys teaching using a very ‘hands-on’ practical approach. This includes learning from each other; analyzing current-day strategic marketing situations, and engaging students with “real-world” applications and decision making. Classes include role play, case study teams, marketing simulations and interactive lecture – where students examine strategic concepts and apply them to current day, relevant scenarios.
Students learn from historical situations as well as identifying entrepreneurial current-day scenarios from both an academic and more importantly a practical “consultative” approach. Students learn by challenging each other, while understanding the complexity of strategic decision making.
Becker has been teaching a variety of marketing courses for several years at Columbia, and Rutgers Business School (N.J.). Courses include Marketing Strategy, Marketing Management, Marketing for Non-Profits, Marketing Arts, Culture and Education (ACE), Business to Business Marketing, and Consumer Behavior.
In addition, Becker also teaches in the Executive M.B.A. program for Rutgers Business School and the Columbia – China Young Development program. Becker has consultanted in the telecom, finance, biotech and pharmaceutical industries in product management, sales, project management and instructional design roles.
When not teaching marketing, Becker consults with a variety of organizations, in instructional design; developing a mix of web-based and instructor-led courses in sales, marketing, leadership, product training and compliance – as well as providing consultation in brand strategy.
Becker received an M.B.A. in marketing management from St. John’s Tobin College of Business and his undergraduate degree in mathematics from the City University of New York;