Suggested Concentrations

The elective sequence allows students to pursue a concentrated discipline in the field by choosing from a wide variety of specialized courses. Students may choose an elective sequence in a particular concentration or devise their own elective sequence to meet their individual interests and goals.

Below are suggested concentrations and appropriate electives

Advertising

  • COMM K4140. Communications 3.0: Best Practices in a Networked Society
  • COMM K4180. Consumer Behavior and Marketing Strategy
  • COMM K4210. Communication and Global Brands
  • COMM K4250. Motivating Target Audiences to Action
  • COMM K4260. The Value of Brand: Making the Business Case

Branding

  • COMM K4121. Building Internal Engagement
  • COMM K4140. Communications 3.0: Best Practices in a Networked Society
  • COMM K4180. Consumer Behavior and Marketing Strategy
  • COMM K4202. Communications for Social Change
  • COMM K4210. Communication and Global Brands
  • COMM K4225. Delivering the Strategic Message
  • COMM K4250. Motivating Target Audiences to Action
  • COMM K4260. The Value of Brand: Making the Business Case

Public Relations

  • COMM K4131. Corporate Communications
  • COMM K4140. Communications 3.0: Best Practices in a Networked Society
  • COMM K4160. Political Communications
  • COMM K4170. Crisis Communications
  • COMM K4203. The Master Narrative
  • COMM K4205. Advanced Writing Workshop
  • COMM K4225. Delivering the Strategic Message
  • COMM K4235. The Power of Opinion
  • COMM K4245. Global Communications: The Business of Issues
  • COMM K4240. Leadership in Corporate Communications
  • COMM K4260. The Value of Brand: Making the Business Case

Corporate Communications

  • COMM K4121. Building Internal Engagement
  • COMM K4131. Corporate Communications
  • COMM K4140. Communications 3.0: Best Practices in a Networked Society
  • COMM K4170. Crisis Communications
  • COMM K4203. The Master Narrative
  • COMM K4205. Advanced Writing Workshop
  • COMM K4225. Delivering the Strategic Message
  • COMM K4235. The Power of Opinion
  • COMM K4245. Global Communications: The Business of Issues
  • COMM K4240. Leadership in Corporate Communications

Nonprofit Communications

  • COMM K4131. Corporate Communications
  • COMM K4121. Building Internal Engagement
  • COMM K4140. Communications 3.0: Best Practices in a Networked Society
  • COMM K4170. Crisis Communications
  • COMM K4202. Communications for Social Change
  • COMM K4203. The Master Narrative
  • COMM K4205. Advanced Writing Workshop
  • COMM K4210. Communication and Global Brands
  • COMM K4225. Delivering the Strategic Message
  • COMM K4235. The Power of Opinion
  • COMM K4245. Global Communications: The Business of Issues
  • COMM K4250. Motivating Target Audiences to Action
  • COMM K4260. The Value of Brand: Making the Business Case

Political Communications

  • COMM K4140. Communications 3.0: Best Practices in a Networked Society
  • COMM K4160. Political Communications
  • COMM K4170. Crisis Communications
  • COMM K4202. Communications for Social Change
  • COMM K4203. The Master Narrative
  • COMM K4205. Advanced Writing Workshop
  • COMM K4225. Delivering the Strategic Message
  • COMM K4235. The Power of Opinion
  • COMM K4250. Motivating Target Audiences to Action