Faculty

Paul Barnett

Paul Barnett is the founder of Now What Research, a New York–based market research boutique with outposts in San Francisco and Chicago. Now What’s client roster includes Clorox, TV Guide, ITV, Time Inc., Unisys, Nestle, Grey Worldwide, Strawberry Frog, JWT, DDB, and the Advertising Association of America. Prior to setting up Now What Research, Paul served for 10 years as a strategic planner for TBWA Chiat Day, Kirshenbaum Bond + Partners, Grey Worldwide, and Publicis creating award-winning communications for Levi’s, UBS, Heineken, and many more. Paul holds an M.S. in integrated marketing communications from Northwestern University in the U.S. and a B.A. In managerial and administrative studies from Aston University in the U.K.

Paul Barnett teaches Introduction to Market Research.