Faculty

Jonathan Daly

Jonathan Daly is a global planning director at JWT, one of the world’s foremost advertising agencies. Daly’s main responsibility is consumer understanding on Cadbury Adams, a JWT top 10 client with advertising running in more than 60 countries. Current brand assignments include Trident chewing gum, Halls, and the recently launched Stride gum, as well as projects for Unilever food, and Tourism Ireland (his home country). Over a 20 year period, he has worked with various advertising agencies and has been fortunate to have been located in numerous countries. He has worked with the some of the world’s best marketing companies including Procter & Gamble, Apple, Phillips, Anheuser Busch, Unilever, Allied Domecq, Pepsi-Tropicana, AT&T, and Pfizer. He has considerable experience in the application of market research and the use of consumer understanding to help address business and communication issues. His work and the teams he has been a part of, have won numerous awards for creativity, effectiveness, and innovation. Daly graduated from University College London with a B.S. in psychology.

Jonathan Daly teaches Introduction to Market Research.