Events

Event Description

For years, businesses have invested in marketing and built their brands strategically- while nonprofits have been wary of the 'b' word.  Increasingly, nonprofits are leveraging communications best practices such as Positioning and Personality to increase visibility and raise money- particularly during lean times. This workshop will explore how nonprofits leverage best practices from the for-profit marketing world to build relationships with key audiences. Participants are encouraged to bring their examples of their nonprofit's communications materials for discussion.

Sarah Durham is the principal and founder of Big Duck, a communications firm she founded in 1994 that works exclusively with nonprofits. She's also the author of the upcoming book, 'Brandraising: How Nonprofits Raise Money and Increase Visibility Through Smart Communications".

The event is open to the public, but RSVP is required.