Faculty

Ann Green

Ann Green is senior vice president, marketing solutions, at Millward Brown, one of the world's leading research agencies, and experts in advertising effectiveness, marketing communications, media, and brand equity research. Her primary focus is on developing research solutions to help leading marketers build, grow and manage their brands. Green has been instrumental in expanding Millward Brown’s communications offerings to include research tools for exploring both strategy and early creative development. She brings a unique research perspective in that she has had the opportunity to work extensively with both traditional and emerging media throughout her career. Prior to assuming her current role, Green worked as a vice president in client service. During her career she has worked with marketers such as Procter and Gamble, Levi Strauss & Co., Bristol-Myers Squibb, Dunkin’ Donuts, and Ferrero USA. She has also been responsible for new product innovations in North America, including identifying client needs, building relationships with third party partners, and exploring technology advancements. Green has been a featured speaker at many marketing industry events, including the Word of Mouth Marketing Association (WOMMA); the Online Media, Marketing and Advertising Conference (OMMA); ad:tech; and the Advertising Research Foundation (ARF), where she is an Interactive Council member. Green's work has been published in Forbes, Critical Mass, and AdMap and she is quoted regularly in leading industry publications including AdWeek, Advertising Age, Crain's Chicago Business, and E-Commerce Times. Ann holds a bachelor's degree in marketing from Fairfield University.

Ann Green teaches Evaluation and Measurement for Marketing and Communications.