Spring 2010 Courses

Course scheduling is subject to change. Days, times, instructors, class locations, and call numbers are available on the Directory of Classes.

Fall course information begins posting to the Directory of Classes in February; Summer course information begins posting in March; Spring course information begins posting in June. For course information missing from the Directory of Classes after these general dates, please contact the department or program.

SPRT K4220.  Social-Historical Foundations of American Sport.  3 pts.

Description

The foundation course for the Sports Management program is a chronological and topical examination of the history of American sport, beginning in the colonial era and ending in the present. The major events and trends in sports history are analyzed and placed within the broader context of American history, considering how historical processes influenced the rise of sport, and how sport influenced major social and cultural developments. Particular emphasis is given to the commercialization of sport. Throughout, students read seminal works on the history of sports. Through analysis of the historical, social, commercial, and economic context of American sport, the course teaches students to understand and manage contemporary issues in the business of sport.

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SPRT K4410.  Leadership and Personnel Management in the Sports Industry.  3 pts.

Description

This course examines issues of management and organizational behavior within the broad context of the sports industry, with specific reference to issues of staffing, motivation, and communication. Introduces leadership theory, as well as the tools and techniques for its practical applications, including how to most effectively put leadership theory to work on a daily basis within a sports organization.

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SPRT K4460.  Sports Law and Ethics.  3 pts.

Description

With specific reference to the role of the sports manager, this course provides an extensive overview of legal principles and ethical issues in professional sports. It begins with an introduction to the different fields of law and a survey of the broad issues related to sports law (such as antitrust exemption, labor law, and the athlete/agent relationship), before turning to consider the legal issues routinely faced by sports managers (such as the legal aspects of risk management). The course concludes with a study of the role and application of ethics in the decision-making process.

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SPRT K4550. Sports Marketing, Sponsorship, and Sales. 3 pts.

Prerequisite

BUSI K4020 Introduction to Marketing and Marketing Management.

Description

A comprehensive overview of the techniques and strategies for enhancing and expanding sales and sponsorships for sports organizations, events, and facilities. Consideration is given to the identification of the metrics for and evaluation of sales strategies.

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SPRT K4740.  Intercollegiate Athletics Administration.  3 pts.

Description

This course, normally taken in the last year, builds on prior coursework (particularly finance, marketing, management, and facility/event superintendence) and applies the knowledge learned therein to the particular demands of the college setting. Through identification and analysis of the unique aspects of college sports administration, the course permits students to transfer the professional skills acquired in the program to the collegiate sector. Topics such as Title IX compliance, fundraising, and university communications are explored.

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SPRT K4980.  Internship in Sports Management.  3 pts.

Prerequisite

Advanced standing in the Sports Management program, with at least 18 points (6 courses) completed, or completion of the finance sequence through SPRT K4360 Sports Accounting and Finance.

Description

The Internship in Sports Management provides students not currently working in the industry with hands-on experience in a sports organization of their choice. Students will be required to successfully undertake, implement, and complete a timely, industry-specific project in a sports organization, under the supervision of an internship adviser. Students completing internships meet with their advisers at least four times per term to discuss the progress of their projects. At term’s end, students submit a written summary of their final projects to the internship adviser and the program director. Although students have broad flexibility in the types of organizations at which they might intern, the internship project(s) and terms of service must be approved, in advance, by the internship adviser and the Program Director. SPRT K4980 Internship in Sports Management is offered every term, including summer.

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SPRT K5150. Seminar in Sports Business. 3 pts.

Prerequisite

Advanced standing in the Sports Management program, with at least 33 points (11 courses) completed.

Description

Usually taken in the last semester of study, the Seminar in Sports Business is the capstone course in the finance sequence. Through examination and analysis of sports business operations from a meta-perspective, it aims to tie together the elements mastered in the finance sequence with the material presented in other courses. Though specific topics, emphases, and case studies vary term to term, the course seeks to impart a mastery and understanding of the structure and operation of sports organizations and their place in the national business landscape, specifically through analysis and evaluation of the essential foundations of the industry: labor, agencies and representation, customer and client development, finance and accounting, facility management and operation, new revenue opportunities, and the media (including television and the Internet). Finally, it considers corporate American’s relatively recent connection to sports through sponsorships and marketing, endorsements and licensing.

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