In The News

Strategic Communications at the Advertising Hall of Fame Reception

School of Continuing Education, Mar 25, 2009


Strategic Communications program attendees with Advertising Hall of Fame member Burt Manning (left), Chairman Emeritus of JWT.

Read entire School of Continuing Education article:
Strategic Communications at the Advertising Hall of Fame Reception
Back to Top

A Recession May Be a Time to Go Back to School

New York Times, Jan 03, 2009

"If a graduate degree makes sense generally for your career, this period of unemployment could be seen as a window of opportunity," said Jeffrey A. Heath, a managing director of the Landstone Group in Manhattan, an affiliate of the recruitment firm MRINetwork.

Read entire New York Times article:
A Recession May Be a Time to Go Back to School
Back to Top

Simon Sinek on MSNBC’s Your Business: Tips on Product Pitching

MSNBC, Mar 30, 2008

Strategic Communications instructor Simon Sinek, CEO and founder of SinekPartners, gives tips on product pitching on Your Business’s “Elevator Pitch” segment on MSNBC.

Read entire MSNBC article:
Simon Sinek on MSNBC’s Your Business: Tips on Product Pitching
Back to Top

Simon Sinek on MSNBC’s Your Business: Business Questions Answered

MSNBC, Mar 30, 2008

Strategic Communications instructor Simon Sinek, CEO and founder of SinekPartners, answers business questions from viewers on Your Business on MSNBC. Watch the MSNBC segment online.

Read entire MSNBC article:
Simon Sinek on MSNBC’s Your Business: Business Questions Answered
Back to Top

Featured Entrepreneurs: Simon Sinek

TrueNYC.com, Feb 11, 2008

Simon Sinek is CEO and founder of SinekPartners, Corporate Refocusing. A visionary thinker, Sinek is helping companies establish stronger emotional connections with their customers.

Read entire TrueNYC.com article:
Featured Entrepreneurs: Simon Sinek
Back to Top

Clinton Is Right for the Rich and Obama Is Right for Everyone Else

The Huffington Post, Feb 11, 2008

Simon Sinek, instructor in Columbia’s Strategic Communications program, examines the campaigns of the Democratic frontrunners.

Read entire The Huffington Post article:
Clinton Is Right for the Rich and Obama Is Right for Everyone Else
Back to Top

Master’s Degrees Abound: Expanding Programs as More People Seek Higher Credentials

New York Times, Sep 12, 2007

There is a huge demand for credentials in high-level jobs now. "Each of my degrees helped me to get a leg up in the job market, and earn higher salaries than I would have otherwise. They were great investments."

Read entire New York Times article:
Master’s Degrees Abound: Expanding Programs as More People Seek Higher Credentials
Back to Top

New Yorker of the Week: Local Businessmen Help Raise Money For Local Charities

NY1 News, May 18, 2007

Alex Price (a student in Columbia University's Strategic Communications program) and Mathew Farkash look like other young businessmen, but go beyond the blazers and ties, and you will see they are on a mission to do something good.   Price and Farkash are the founders of "New York City Ties," an
organization of young professionals who raise money and volunteer for various not-for-profit organizations.

Read entire NY1 News article:
New Yorker of the Week: Local Businessmen Help Raise Money For Local Charities
Back to Top

The Lost Art of Conversation: What to Do When Execs Become Message

Bulldog Reporter’s Daily Dog, Apr 10, 2007

Journalists tell me that they always know when someone they've interviewed has been media trained. They're "robotic." "Talking from a script." "Overly- policed." "Dull." "Less real," says Jane Praeger, Instructor, Columbia University School of Continuing Education Strategic Communications M.S. Program.

Read entire Bulldog Reporter’s Daily Dog article:
The Lost Art of Conversation: What to Do When Execs Become Message
Back to Top

More Executives Become Leaders in the Classroom

Crain's New York Business, Mar 04, 2007

The March 4, 2007, issue of Crain's New York Business notes that more and more seasoned executives are sharing the hallowed halls of the city's universities with traditional academics. Contrary to conventional wisdom, it seems that those who can do, can also teach.

 

Read entire Crain's New York Business article:
More Executives Become Leaders in the Classroom
Back to Top