Faculty

Tasha Space

Tasha Space is a brand strategy consultant, working with companies such as Faith Popcorn's Brain Reserve, Deutsch Inc., Pfizer, Mad Dogs and Englishmen, and Satori. Previous to starting her own consulting business, Tasha Space and Partners, Space was a vice-president and account planner for the advertising agency Deutsch Inc., where she helped develop powerful integrated communication strategies for the Snapple Beverage Group and Novartis. Prior to Deutsch, Space was a vice-president in strategic services for the advertising agency BBDO. Working with clients such as HBO and Campbell’s Soup, she developed new product concepts and helped reposition existing brands. Before making the switch to advertising, Space spent several years in the market analytics department at Pfizer. At Pfizer she used primary and secondary research to help develop consumer brand and marketing strategies for direct-to-consumer Rx communications. Space is classically trained in quantitative research, survey design, and statistical analysis. However, she prefers to use her passion for psychology and genuine interest in the human spirit to design and conduct qualitative research that helps reveal the deeper meaning in the relationship between consumers and the products they buy. Space holds a B.A. in marketing from Michigan State University and an M.S. in marketing research from the University of Georgia.

Tasha Space teaches Introduction to Market Research, Positioning and Communications Strategy, The Value of Brand: Making the Business Case and Advanced Communications Project.