Faculty

Ruth P. Stevens

Ruth P. Stevens is a director of Edmund Optics, Inc. Stevens consults on customer acquisition and retention, for both consumer and business-to-business clients. Stevens began her direct marketing career in 1986 at Time Warner, where she spent seven years in marketing, new business development, and general management at Book-of-the-Month Club and Time-Life Books. She then went to Ziff-Davis as Vice President of Marketing for Computer Library, the electronic publishing division. From 1996, she spent three years in direct marketing management at IBM, and then worked in senior marketing positions at two Internet startup companies in New York City before starting her consulting company in 2000. Stevens is a trustee of Princeton-In-Asia, and past chair of the Business-to-Business Council of the DMA. Crain’s BtoB magazine named Stevens one of the 100 Most Influential People in Business Marketing in 2002. Stevens also serves on the boards of the Direct Marketing Idea Exchange and the Direct Marketing Club of New York. She is the author of The DMA Lead Generation Handbook, published in 2002, and Trade Show and Event Marketing: Plan, Promote and Profit, published by Thomson in 2005. She teaches marketing to graduate students at Columbia Business School. She has studied marketing management at Harvard Business School and holds an M.B.A. from Columbia University.

Ruth Stevens teaches Evaluation and Measurement for Marketing and Communications and Direct Response Communications.