Spring 2010 Courses
Course scheduling is subject to change. Days, times, instructors, class locations, and call numbers are available on the Directory of Classes.
Fall course information begins posting to the Directory of Classes in February; Summer course information begins posting in March; Spring course information begins posting in June. For course information missing from the Directory of Classes after these general dates, please contact the department or program.
- COPR K4012y. Influencing Decisions. 3 pts.
- COPR K4014y. From Information to Insight. 3 pts.
- COPR K4016y. The Active Audience. 3 pts.
- COPR K4018y. Navigating the Digital Frontier. 3 pts.
- COPR K4020y. The Strategic Storyteller. 3 pts.
COPR K4012. Influencing Decisions. 3 pts.
Description
In this workshop-intensive course, students go beyond the reasoning and organizational principles learned in the COPR K4006 Dynamics of Persuasion to consider the importance of audience and the persuasive power of emotional factors. Through substantial practice—workshops in which their letters, memos and other work are critiqued and revised—students learn to tailor message delivery for particular audiences, and develop into sophisticated, effective persuaders.
COPR K4014. From Information to Insight. 3 pts.
Description
This course examines the crucial role research plays in making sound business decisions. Students learn how to find and evaluate information, conduct basic interviews, and understand and use numerical data without fear. The differences between qualitative and quantitative research are discussed. Students discover how research findings can lead to important, actionable insights.
COPR K4016. The Active Audience. 3 pts.
Description
This course tackles in detail the central communications concept of audience: how an organization’s interactions with various stakeholder groups can affect organizational performance; how organizations seek to influence the thinking, feeling, and behavior of stakeholders, especially with communications. Basic planning concepts such as vision, mission, objectives, strategies, tactics, and strategic choices are covered. Students learn reasons for targeting certain audiences; how to identify, define, and understand target audiences; how to formulate objectives for change; and how to measure changes in audience attitudes.
COPR K4018. Navigating the Digital Frontier. 3 pts.
Description
This course gives students a broad-based understanding of the scope of the digital world, which will enable them to spot trends and dynamics in the digital media landscape. It trains students to view their use of digital media in a more critical way, and gives students the conceptual understanding necessary for applying crucial digital media skills in communications practice.
COPR K4020. The Strategic Storyteller. 3 pts.
Description
This course teaches students how to craft and deliver presentations that engage audiences and inspire action. Students will learn how to find a theme that resonates with their audience and create "sticky" content through image, metaphor, emotion, and story. Particular attention will be paid to the elements of story, how to find good stories, and how to tell them for greatest effect. Presentation skills will be sharpened through on-camera practice and storytelling exercises.
