Faculty

Louise Whittet

Louise Whittet has worked in the field of brand and communications for over 15 years, both in brand consulting firms and advertising agencies and as an independent consultant. She was director of strategy for Kindred/Keziah, founding the firm’s New York office and leading a project team on blue chip client engagements including Bank of America. As an independent strategy development consultant her projects included conducting trade and consumer qualitative research, observational research, and strategy development brainstorming sessions for brands such as Ruffino, Netscape, Citibank, and Hennessy. Her career began in advertising agencies in London and New York. As a brand planner and team leader for Kirshenbaum Bond & Partners from 1996 to 1998, she developed communications strategies for Grand Marnier, Moet & Chandon, and Hennessy. Before coming to America, Whittet worked in London as an account planner at Lowe Howard-Spink in 1995 and BMP DDP Needham from 1988 until 1994, where she won the Institution of Practitioners in Advertising (IPA) Advertising Effectiveness Award for the anti-AIDS campaign. It was at Boase Massimi Pollitt that Whittet was first trained in the use of qualitative and quantitative market research to inform communications strategy development. Whittet is an experienced focus group facilitator, has developed and conducted proprietary brand audit methodologies, and has created and tutored training courses for brand owners and advertising executives. She holds a B.A. in English literature from Cambridge University and an M.A. in psychology from New York University.

Louise Whittet teaches In Search of Insights and Advanced Communications Project in the Strategic Communications program, and From Information to Insights in the Communications Practice program.